We addressed our audience right away with the name of our film - 'A day in the life of a Nerd'. Straight away this addresses our target audience - the 'nerd' stereotype. After addressing our audience, we then attracted them with obscure game and film references. Such as the alarm we used in the film, which originated from here:
The way we parody certain 'nerd' stereotypes may attract people to watch the video - or could push them away. Personally, we feel that this would more likely attract them to the film, rather then turn them away.
There was also an obscure scene we didn't include because only gamers would be able to understand it, here it is:
Mentioned also in an early question, the use of specific nerd shirts is appealing for our target audience.
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