Monday, 16 January 2012

Target Audience

When planning our film, we were told that we had to address our target audience. Together, we discussed who we are aiming at.

The target audience we are planning to aim at will be males, and specifically males between the ages of 15 and 30. This is because our "mockumentary" will have a particular audience, people who play Call of Duty, and these people are generally males and are generally aged between 15 and 30 as the game has a certificate of 18.

Also, the humour aspect of our "mockumentary" will be aimed more at obscure audiences. References from Will Ferrell films and jokes involving Star Wars are expected to be included.
Although it is risky doing comedy films, especially with our idea, we believe the humour will be portrayed even if you don't understand the jokes. This is because of the way we plan to represent characters, and the use of  interesting shots and editing we are going to include.
The film would be a "niche" film, with only the particular audience that would be attracted to go watch a film like this, the idea of "niche" was also influences by the low budget of a film like this.
Overall, our target audience will most likely be males between the ages of 15 and 30.



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